Love your wheels!

Nothing flags to a prospective buyer that a car has had a rough time more than scratched rims.

At the most obvious level, this highlights that the owner has been neglectful but also raises the inevitable question that if scratched rims (that are so clearly visible) haven’t been repaired then what else has the owner neglected?

Despite the obvious conclusions that it’s a clear indication on the level of care the vehicle has received- scratched and neglected rims are a clear indication on the level of love that a car has had- this still doesn’t consider the main reason for keeping your rims looking sharp. And that is that a massive percentage of car buyers are serious rim tragic’s.

You don’t have to understand this but if you are selling your car ignore this at your peril. A proportionately very high percentage of people wouldn’t be seen dead in a car with beat up rims! Call it pride- call it implausible logic- call it vain. But accept it.

Ignoring this fundamental will chase half your potential buyers away if you are selling and cause half your friends to cringe when they climb in your ride.

The funny thing is- the minute you get your rims touched up, you’ll get it also. The shiny perfect rims will transform your car from a mode of transport back to your pride and joy and you’ll join the growing number of the ‘Rim appreciation society’ who love their wheels!